Every day, the essentials of what's moving, online advertising, AI, GDPR, e-commerce, decoded for SMEs. Short, concrete, useful.
Google is changing bidding target optimization for budget-limited campaigns from August 17, 2026. What Belgian SMEs need to check before the switch.
Read the Signal →An international network floods Google Business Profiles with fake negative reviews, then demands payment to remove them. What Belgian SMEs need to know and do.
Read the Signal →IAB Europe: European digital ad spend hit €131 billion. Video overtook half of display investment for the first time. What it means for your SME budget.
Read the Signal →LinkedIn adds five AI tools to Campaign Manager and claims up to 20% higher CTR. What to check before switching them on.
Read the Signal →Since 1 July, Meta charges a 2-5% fee in 6 European countries. Belgium isn't on the list yet, but is drafting its own 3% tax for 2027.
Read the Signal →Meta is rolling out its Meta Business Agent globally: customer replies, product recommendations, appointment booking. What a Belgian SME should check before activating it.
Read the Signal →Since 15 June 2026, TikTok Shop lets people buy without leaving the app. 4.3 million Belgian users are now in scope.
Read the Signal →Since 1 July, a flat €3 duty per product category applies to non-EU parcels. What it means for your e-commerce.
Read the Signal →EU Directive 2023/2673 requires an online withdrawal function on every B2C site. Visible button, two clicks, acknowledgement: what to put in place.
Read the Signal →96.3% of Belgians are online and 9.08 million are on social media. Where to place your budget by platform and target.
Read the Signal →Since October 2025, Meta bans "social issue" ads in the EU. The definition is broad: your commercial campaigns can be caught by mistake.
Read the Signal →WhatsApp served its first ads and exceeds 70% weekly usage in Belgium. What it changes for your campaigns, and how to assess it.
Read the Signal →Google's AI summaries already cover ~43% of searches in Belgium. What changes for your SEO, and how to stay visible.
Read the Signal →34.5% of Belgian companies already use AI, but the gap between SMEs and large firms is widening. Where to begin, concretely.
Read the Signal →The Code of Practice is out and the deadline is set for 2 August. What your visuals and campaigns need to plan for.
Read the Signal →More and more Belgians search and buy via AI. How to stay visible when the assistant gives the answer, and where to start.
Read the Signal →Since 28 April, B2B falls within the scope of direct marketing. Three simple adjustments to stay compliant without slowing your prospecting.
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