Every day, the essentials of what's moving, online advertising, AI, GDPR, e-commerce, decoded for SMEs. Short, concrete, useful.
The European Commission finds that infinite scroll on Facebook and Instagram breaches the DSA. Meta risks a fine of up to 6% of its global revenue.
Read the Signal →France bans social media for under-15s from September. Belgium promises a similar law, but stays stuck between federal and Flemish positions.
Read the Signal →At Cannes Lions 2026, Displayce launched a suite of AI agents steering digital out-of-home via MCP. What this new category means for Belgian advertisers.
Read the Signal →On 18 July 2026, Belgium formalised near real-time e-reporting from 2028, built on Peppol. What SMEs need to check right now.
Read the Signal →Belgium's DPA approved a €5,000 settlement against a company over non-compliant email prospecting. What SMEs need to check.
Read the Signal →TikTok Shop has been live in Belgium since 15 June 2026. What these 4.3 million users and the new seller rules mean for SMEs.
Read the Signal →Blocked cyberattacks in Belgium jumped 23% in Q2 2026. What these CCB figures mean for your business website's security.
Read the Signal →Google rolls out AI Overviews in France with a Search Console button to opt out. What it means for Belgian SMEs.
Read the Signal →OpenAI is preparing to bring ChatGPT ads to France, Germany and Ireland. What it already means for Belgian SMEs.
Read the Signal →Belga and Belgian start-up FirstHour.ai have teamed up to help organisations react faster during a crisis, with AI supporting, not replacing, human expertise.
Read the Signal →Since June 2025, digital accessibility has been a legal requirement for Belgian e-commerce sites. What changes, who is affected, and how to prepare.
Read the Signal →STIB won a Red Dot Award for its 130 new digital totems in the Brussels metro. What this award-winning design reveals about local advertising and urban digital signage.
Read the Signal →The European Commission finds that Meta breaches the Digital Services Act with the infinite scroll and autoplay of Facebook and Instagram. What this means for your ad campaigns.
Read the Signal →A Belgian Economic Inspectorate survey finds that 80% of checked Belgian influencers still don't consistently disclose commercial posts, and 69% don't flag AI-generated content.
Read the Signal →Google is changing bidding target optimization for budget-limited campaigns from August 17, 2026. What Belgian SMEs need to check before the switch.
Read the Signal →An international network floods Google Business Profiles with fake negative reviews, then demands payment to remove them. What Belgian SMEs need to know and do.
Read the Signal →IAB Europe: European digital ad spend hit €131 billion. Video overtook half of display investment for the first time. What it means for your SME budget.
Read the Signal →LinkedIn adds five AI tools to Campaign Manager and claims up to 20% higher CTR. What to check before switching them on.
Read the Signal →Since 1 July, Meta charges a 2-5% fee in 6 European countries. Belgium isn't on the list yet, but is drafting its own 3% tax for 2027.
Read the Signal →Meta is rolling out its Meta Business Agent globally: customer replies, product recommendations, appointment booking. What a Belgian SME should check before activating it.
Read the Signal →Since 15 June 2026, TikTok Shop lets people buy without leaving the app. 4.3 million Belgian users are now in scope.
Read the Signal →Since 1 July, a flat €3 duty per product category applies to non-EU parcels. What it means for your e-commerce.
Read the Signal →EU Directive 2023/2673 requires an online withdrawal function on every B2C site. Visible button, two clicks, acknowledgement: what to put in place.
Read the Signal →96.3% of Belgians are online and 9.08 million are on social media. Where to place your budget by platform and target.
Read the Signal →Since October 2025, Meta bans "social issue" ads in the EU. The definition is broad: your commercial campaigns can be caught by mistake.
Read the Signal →WhatsApp served its first ads and exceeds 70% weekly usage in Belgium. What it changes for your campaigns, and how to assess it.
Read the Signal →Google's AI summaries already cover ~43% of searches in Belgium. What changes for your SEO, and how to stay visible.
Read the Signal →34.5% of Belgian companies already use AI, but the gap between SMEs and large firms is widening. Where to begin, concretely.
Read the Signal →The Code of Practice is out and the deadline is set for 2 August. What your visuals and campaigns need to plan for.
Read the Signal →More and more Belgians search and buy via AI. How to stay visible when the assistant gives the answer, and where to start.
Read the Signal →Since 28 April, B2B falls within the scope of direct marketing. Three simple adjustments to stay compliant without slowing your prospecting.
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